Experiential and brand events

Additonal case studies

3 Mobile Guerilla Stunt

Working with Lexis PR and 3 Mobile to produce a counter guerilla stunt to Vodaphone’s exclusive 3G launch party in London. Presented with a range of creatives it was necessary to assess the feasibility and cost of each in order to inform 3 Mobile’s final decision on activity. With technical expertise and supplier knowledge, as well as ability to carry out a series of short notice site visits at the party location, this first stage was carried out within the very limited time available to make the project happen.
A combination of large-scale projection of the building next to the event and the placement of 3 Mobile branded taxis was chosen as the guerrilla activity. Responsibilities included sourcing all the equipment and staffing for the stunt and preparation of all the artwork prior to the party. The event day incorporated all production management ensuring that the projection and taxis remained in place for the maximum amount of time, creating a huge impact with guest arriving at the party.

Robinsons People Party

Working with Piranha Kid and Robinsons to produce a one day street family festival event in line with Robinsons recent tennis orientated marketing campaign. Researching and sourcing tennis related locations in the UK, such as road names that had the word ‘tennis’ in its title. These locations also needed to be appropriate for the nature of the event that was planned.

Within a week site visits to four different locations across the UK had been carried out, assessing each for feasibility. From the four assessed, Tennis Court Lane, Tollerton, Yorkshire was chosen. The nature of the location involved working closely with one thousand residents and local authorities to secure permission for the event, obtain road closure for the lane and gain local support.

A great success, the central focus of the event was an astro-turf tennis court laid out in place of the road that was source transported and laid by the production crew. Additional programming included a live stage, performance street theatre, children’s workshops and Robinson’s sampling tent.

Channel Four Big Brother 2005 launch

A demanding stunt for the launch of Big Brother 2005, Continental Drifts worked in partnership with Woof PR and Channel Four to organise and produce a large scale event for competition winners that could also be filmed for a run of adverts for the programme. Taking place at a secret location in central London, one thousand boxes containing TV and DVD player prizes were arranged into the shape of the Big Brother logo. Surrounding the boxes behind barriers two thousand competition winners were held until a signal from the event compare gave them the opportunity to dash into the compound and grab a prize whilst Channel Four filmed aerial views from a specially installed cherry picker above.

With huge implications regarding crowd control and health and safety, Continental Drifts’s primary role was to assess the event concept and advise on the most practical procedures whilst taking into consideration the scheduled filming itinerary and the enjoyment and well being of the competition winners. With only one week to carry out this assessment and subcontract suppliers, Continental Drifts held several site meetings on location with key suppliers before compiling a comprehensive health and safety pack, including method statement, emergency procedures plan and site map. On the day of the event Continental Drifts managed key subcontractors such as security, stewards and fencing and ensured that all procedures were adhered to.

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