Product launches
Continental Drifts have produced an impressive range of ambitious and unusual Product Launches for a variety of different brands. Continental Drifts can be available from the creative stage, advising on the production and technical implications of even the most ambitious event concepts. Continental Drifts can then provide a complete event management service including licensing, health and safety, site management, reliable subcontractors (sound, staging, lighting, power), event administration and professional site crew, security and promotional staff.
Featured Case studies
Launch of British Airways Tropical Beaches Brochure
To celebrate the launch of British Airways Tropical Beaches Brochure
Continental Drifts were invited by Cunning and British Airways
to produce a 25m x 15m tropical beach which was installed in
the centre of Covent Garden Market.
A creative produced by Cunning, Continental Drifts worked hard
to make it a reality by installing a real silver sand luxury
beach, vegetation and cocktail bar and beach furniture, hiring
and managing a range of specialist suppliers and liaising with
the relevant local authorities. In addition to the extensive
production management carried out for this event to overcome
the implications of such an ambitious creative, Continental Drifts
also sourced and managed the performance element of the event
providing and choreographing an impressive fire show, steel band
and sand sculptor. Open to the public for the majority of the
day, Kylie Minogue also enjoyed a cocktail at the bar in front
of the national media.
“This is the most stress free and best live gig we
have ever done”
Mel Wakely, Account Executive, Cunning.
”Bringing a tropical beach to central London is a fantastic
way to get everybody in the mood for summer: feel the sand between
your toes!'”
Kylie Minogue
Race to Aruba - Ultimate Poker Launch
As part of online brand Ultimate Pokers live marketing campaign in 2005, Lexis PR and Ultimate Poker devised ‘Race to Aruba’, an exclusive ‘Oceans Eleven’ type casino event at the Newmarket Races.The role of the production team was to carry out the design, build and technical production, sourcing a unique marquee, sophisticated décor and furniture and professional promotional staff, dressed in evening wear for the event. The biggest challenge however was sourcing and setting up forty- eight laptops with broadband access from which the public at the races could gamble online at Ultimate Pokers website.
“I want to thank you guys for putting together an arena that surpassed everything that I expected and for supplying staff who were enthusiastic, pro-active and engaging at all times. The event wouldn't have been such a success without them and it was a pleasure to work with them. The client was over the moon with the event and was particularly impressed with the layout and design of the arena itself. So big thumbs up from them as well”
Scott Branch, Account Manager, Lexis PR
O2 – The World Revolves around you’ Launch
To kick start O2’s ‘The World Revolves Around
You’ Campaign, pd*3 Urban Communications and O2 hired our
production experts to produce two live events in Covent Garden,
London and The Bull Ring, Birmingham that explored and promoted
the key strap line of the campaign, providing a relaxing and
enjoyable day for members of the public, who were treated to
free massages, performance shows and refreshments.
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